HOME | PROFILE | CONTACT US
Pencarian

Jurnal Dosen
2016
2017
2018
2019
2020


Journal Mahasiswa
2016
2017
2018
2019
2020

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI FOLLOWERS AKUN INFLUENCER

Pengarang: Primayanti Mukti Ani, Diah Kusumawati
ISSN: 1411-268x
Tanggal: 2015-04-27
Edisi: 2015
Vol: 1

Abstrak:
@TongkronganSolo is one of the Influencer Twitter account which focused on culinary in Solo. This account is used many restaurants to promote their products. This research is important to test the validity of purchase intention model which conceptually built through Awareness, Electronic Word of Mouth (E-WOM), Perceived Value, Perceived Price, Perceived Quality, Promotion, Trustworthiness, Usage, and Satisfaction.

download

fulltext

Link Website
Pengunjung