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IMPLEMENTASI MODEL STRATEGI KOMUNIKASI PEMASARAN TERPADU DI RUMAH SAKIT PKU MUHAMMADIYAH

Pengarang: Tanti Hermawati Prahastiwi Utari
ISSN: 1411-268X
Tanggal: 2016-05-12
Edisi: 2015
Vol: 8

Abstrak:
A private hospital in Surakarta (especially Muhammadiyah hospitals) although it has implemented these types of marketing communications, but the packaging is still not well ordered. It is important to provide input by looking at the characteristics of the target audience or target hospitals. So this problem is more focused on how marketing communication has existed in private hospitals made a model of a communications strategy, in order that the health messages and services delivered in an integrated there.

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