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KEPUTUSAN PEMBELIAN, KUALITAS PRODUK, CITRA MEREK, TERPAAN IKLAN DAN DAYA TARIK ENDORSER

Pengarang: Kinanthi Sri Hapsari, Adolfo Eko Setyanto, M.S.
ISSN: 1411-268x
Tanggal: 2021-02-23
Edisi: 2021
Vol: 1

Abstrak:
Shampoo is a product produced by an industry that is expected to continue to grow in the future. In addition, shampoo is a very important product and is needed and used by people every day. The high need and demand for shampoo products will result in repeat purchases by consumers, so it is very important for companies to creat the right strategy to support company development and economic growth in Indonesia.

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