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PENGARUH FAKTOR-FAKTOR YANG MEMBANGUN PERSEPSI MEREK TERBAIK PADA SITUS JUAL BELI ONLINE

Pengarang: Selo Ponco Nugroho, Diah Kusumawati
ISSN: 1411-268x
Tanggal: 2016-01-27
Edisi: 2016
Vol: 1

Abstrak:
Brand equity is the basic concept that is used to maintain the existence of market participants and help a brand to win the competition in a competitive market. Brand equity can be measured through consumer perceptions of a brand best.The study was conducted to test the model best brand perception that is conceptually built by factors Brand Awareness, Perceived Quality, Brand Usage,Brand Performance, Advertising Awareness,and WoM Social Mediaonline trading site.

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