HOME | PROFILE | CONTACT US
Pencarian

Jurnal Dosen
2012
2013
2014
2015
2016


Journal Mahasiswa
2015
2016
2017
2018
2019

PENGARUH KATALOG ONLINE SHOP DI INSTAGRAM DAN STATUS EKONOMI TERHADAP PERILAKU KONSUMEN

Pengarang: Dwi Nursianto, Ch Heny Dwi Surwati
ISSN: 1411-268x
Tanggal: 2017-01-03
Edisi: 2017
Vol: 1

Abstrak:
This study intends to determine the effect of exposure to the online catalog shop steddystore account on Instagram and economic status on consumer behavior follower steddystore account. This study uses three variables: first independent variable exposure to online catalog shop steddystore Instagram account, second independent variable economic status and the dependent variable is the behavior konsumen. The analysis used multiple linear regression calculation using SPSS 17. This study used a online questionnaires with sampling technique using sampling nonprobalitas with quota sampling technique. The method of collecting the sample size in this study using Taro Yamane calculation formula obtained a sample of 100 respondents.

download

fulltext

Link Website
Pengunjung