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PENGARUH TINGKAT KEPENTINGAN ISU TERHADAP TINGKAT KEPATUHAN PADA PESAN BERNADA KERAS (ASERTIF) VS

Pengarang: Firas Annedra Alba, Diah Kusumawati
ISSN: 1411-268x
Tanggal: 2015-05-10
Edisi: 2015
Vol: 1

Abstrak:
This study begins from observation of the phenomenon of messages in social campaign slogans, which mostly use assertive message. Matikan Rokok Sebelum Rokok Mematikanmu!, Say No To Drugs!, Awas Bahaya Laten Korupsi! are the examples of campaigns using assertive message.

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