| In current technology age, By.U provider's electronic word-of-mouth (EWOM) and tagline
management are expanding quickly. By.U’s unique, creative, and memorable tagline is a distinctive
feature of By.U’s ability to strengthen its brand positioning in the minds of its customers. It’s brand
awareness is also higher in its customers’ minds because of its ability to manage EWOM in a more
proactive and structured manner. In 2024, this research intends to examine how EWOM and the
Instagram slogan #CumaKamuYangBisa @byu.id will affect the development of brand awareness. |
