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PERENCANAAN PROGRAM PUBLIC RELATION MELALUI ANALISIS SWOT PADA PERUSAHAAN NESTLÉ

Pengarang: Zon Vanel
ISSN: 1411-268X
Tanggal: 2016-05-12
Edisi: 2015
Vol: 8

Abstrak:
This research explained about the public relation planning program at the Nestlé Company. The planning program was taken from the SWOT analysis that already done before. The SWOT analysis is a form of company management analysis that systematically could help in arranging a good plan to reach goals, both short term goals and long term goals.

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