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PROSES HUMAS DALAM PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY

Pengarang: Sufi Rahmawati, Tanti Hermawati
ISSN: 1411-268x
Tanggal: 2017-03-02
Edisi: 2017
Vol: 1

Abstrak:
Communication by corporate today has grown and grown, for example is communication as the corporate s efforts to cover the audience needs for the image and positive behavior of corporate. Studies about customers showed the customer interests expansion from products to corporate. Corporate credibility is required for sustain. This situation requires the corporate to recognize and fulfill the customer needs beside demand of product. One of the way is doing communication with the audience by Corporate Social Responsibility. Therefore rules about the implementation of CSR was appear last decade.

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