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Proses Pengambilan Keputusan Pembelian Produk yang Memakai Endoser Lo

Pengarang: F. Anita Herawati Dhyah Ayu Retno Widyastuti Sarah R. Tambunan
ISSN: 1411-268x
Tanggal: 2013-05-08
Edisi: 2013
Vol: No

Abstrak:
Endorser is one of the dominant factors affecting the success of a brand in advertising products. Endorser role to strengthen a brand, introduce of the products to the public. It can be influencing consumer decision making. Endorser that can be used in advertising are celebrity endorser, lay and expert endorser endorser.

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