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STRATEGI KOMUNIKASI PEMASARAN METTA FM SURAKARTA

Pengarang: Nur Azizah Rahmawati, Widyantoro
ISSN: 1411-268x
Tanggal: 2019-09-12
Edisi: 2019
Vol: 1

Abstrak:
The emergence of new media makes communication media such as radio increasingly marginalized. The intense competition makes radio stations continue to innovate. Therefore, Metta FM as one of the private radios in Surakarta continues to optimize the potential and marketing activities of the company to increase public awareness and listening to broadcast programs on Metta FM radio. This study aims to determine the marketing communication strategy on Metta FM Radio to maintain its existence.

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