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STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA LAYANAN DIGITAL INDIHOME PT TELKOM WITEL SOLO

Pengarang: Kholifia Risaini Jannah, Andre Noevi Rahmanto
ISSN: 1411-268x
Tanggal: 2020-01-02
Edisi: 2020
Vol: 1

Abstrak:
Marketing communication is not only focused on marketing a product, but companies must be able to design an integrated marketing communication strategy that is in accordance with current modern conditions. In this study aims to determine the forms of integrated marketing communication strategies on IndiHome digital services carried out by PT Telkom Witel Solo in increasing the number of customers in the city of Solo.

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