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Strategi Personal Branding Penyiar Radio di Kota Solo melalui Media Podcast pada Platform Spotify

Pengarang: Alfian Rahardian Afif, Monika Sri Yuliarti
ISSN: 1411-268x
Tanggal: 2020-11-25
Edisi: 2020
Vol: 1

Abstrak:
Personal branding is very important to have. Some professions require strong personal branding including radio announcers. Apart from radio broadcasting, to increase existence and build personal branding, radio announcer can utilize several media, one of which is podcasts. There are differences in the characters that radio announcer bring during broadcasts (air personality) and podcast, this reason encourages the researcher to ascertain the personal branding strategy of radio announcers and podcasters through podcasts on Spotify.

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