| Personal branding is very important to have. Some professions require strong personal branding
including radio announcers. Apart from radio broadcasting, to increase existence and build
personal branding, radio announcer can utilize several media, one of which is podcasts. There are
differences in the characters that radio announcer bring during broadcasts (air personality) and podcast, this reason encourages the researcher to ascertain the personal branding strategy of radio announcers and podcasters through podcasts on Spotify. |
