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TERPAAN IKLAN, BRAND IMAGE, PENGGUNAAN SELEBGRAM ENDORSER DAN MINAT BELI

Pengarang: Syarifah Anna Aziza, Tanti Hermawati
ISSN: 1411-268x
Tanggal: 2020-12-16
Edisi: 2020
Vol: 1

Abstrak:
Technological advances and the easy spread of information with social media have led to a trend in advertising on social media. One of that advertising features is Carousel Ads on Instagram, advertisement can also be used to communicate the product to its target which can later form brand images and influencing the consumers s buying intentions.

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