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YOUTUBE STICKINESS

Pengarang: Ambar Kusumaningrum, Chatarina Heny Dwi Surwati
ISSN: 1411-268x
Tanggal: 2015-10-21
Edisi: 2015
Vol: 1

Abstrak:
The usage of video sharing site especially YouTube recently has reached its peak point. YouTube as the second biggest search engine in the world and as the biggest video sharing site continued to develop across the globe, including in Indonesia. With the aforementioned statistics, it seems that each YouTube user has its own unique motivation which can be seen in the numbers of video being viewed and uploaded each day.

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