| This research aims to investigate the implementation of Message Design Logic in
digital branding through Instagram by UPT Perpustakaan Universitas Sebelas Maret
Surakarta. The research uses reception analysis method, gathering data through
observations and analyzing responses, comments, and interactions from the audience
towards the content posted by UPT Perpustakaan UNS on their Instagram account.
Findings show that UPT Perpustakaan UNS uses various Message Design Logic
approaches. Conventional logic in infographics, announcements, fun facts, and
greetings. |
