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Analisis Message Design Logic Dalam Digital Branding Melalui Media Instagram Oleh Unit Pelaksana Teknis (UPT) Perpustakaan Universitas Sebelas Maret

Pengarang: Valen Fitra Narendra, Novita Haryono
ISSN: 1411-268x
Tanggal: 2023-07-21
Edisi: 2023
Vol: 1

Abstrak:
This research aims to investigate the implementation of Message Design Logic in digital branding through Instagram by UPT Perpustakaan Universitas Sebelas Maret Surakarta. The research uses reception analysis method, gathering data through observations and analyzing responses, comments, and interactions from the audience towards the content posted by UPT Perpustakaan UNS on their Instagram account. Findings show that UPT Perpustakaan UNS uses various Message Design Logic approaches. Conventional logic in infographics, announcements, fun facts, and greetings.

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