This research was conducted to find out the contagram of instagram account message @ketimbang.ngemis.yogyakarta through photo uploads that are then analyzed for visual and verbal content. This research includes qualitative type with content analysis method. Data collection technique is done by using the method of documentation study and in-depth interview to the informant that is admin @ketimbang.ngemis center and the core managers @ketimbang.ngemis.yogyakarta responsible in this year period. |