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Komunikasi Pemasaran Hotel

Pengarang: Nurdin Halim Aryanto Budhy Sulihyantoro
ISSN: 1411-268x
Tanggal: 2016-05-02
Edisi: 2016
Vol: 1

Abstrak:
To make the Aston Solo Hotel as Hotel which is able to attract customers, various efforts have been made by the Aston Solo Hotel manager through various marketing communications programs. Marketing communications can be defined as marketing activities which use communication techniques that aim to give information to the public with expectations that corporate objectives can be achieved speciffically an increase in income (profit) as a result of the addition of the use of service / purchase of products offered.

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