| Issue management has an important role as a company precautions before the issue becomes a crisis. Especially when the company gets a negative issues in the news in various media, issue management is very important to correct the perverse perceptions of the public on the company, so negative impacts can be avoided by the company. Littlejohn & Foss in the issue of life-cycle theory explains that company issues begin when a group of people that express dissatisfaction about the company or the company tells about the problems related to the company that have an impact on the company's strategic goals, core business and company's existence that may require a certain response from the company. |
