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NEW MEDIA dan Motif Penggunaan Media

Pengarang: Aristy Mutiara Dinanty , Nora Nailul Amal
ISSN: 1411-268x
Tanggal: 2017-08-14
Edisi: 2017
Vol: 1

Abstrak:
The one who directs a person in doing something is a motive. In this digital era, instant messaging LINE and Whatsapp becomes a necessity as a communication medium. The research method used in this research is qualitative. The study of qualitative that is prioritize and explore how deep the experiences of the informants. Associated with the motive of media usage that everyone has an experience that must be different. The theory used in this research is the theory of uses and gratifications that are more devoted in this research is the theory of media usage is where the audience has the right completely to choose the media used adapted to the needs and goals of the audience itself.

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