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PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN TERPAAN IKLAN AZARINE X RED VELVET “TINTED LIPPIE CAKE” DI SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN AZARINE X RED VELVET “TINTED LIPPIE CAKE” PADA PENGGEMAR K-POP DI SU
Pengarang
:
Diaz Arvira Suha, Christina Tri Hendriyani
ISSN
:
1411-268x
Tanggal
:
2024-01-05
Edisi
:
2024
Vol
:
1
Abstrak:
The rise of local Indonesian brands that use idols from South Korea as advertising stars for their products made Azarine also introduce Red Velvet as an advertising star as well as a brand ambassador for its latest collaboration products. Azarine officially collaborated with Red Velvet on April 1, 2023 under the title Azarine X Red Velvet makeup series. One of the products introduced is a lip tint product with the title "Tinted Lippie Cake." The product is promoted on various social media and market places with various bonuses offered.
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