One type of new media that is present and become viral among users is social media. Instagram is a social media that is currently a lifestyle trending. Instagram is a social media that allows users to share photos and videos, and share the moment of activity through photos or video. By prioritizing the service of photo and video postings, Instagram is not only used as having fun, but also used by many businesses as marketing. One of the considerations made by Instagram users is the content provided by other users. |