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STRATEGI KOMUNIKASI DESA WISATA PONGGOK KLATEN DI ERA PANDEMI COVID-19

Pengarang: Petra Gandhes Hapsari, Deniawan Tomy Candra Wijaya
ISSN: 1411-268x
Tanggal: 2021-10-28
Edisi: 2021
Vol: 1

Abstrak:
Covid-19 pandemic is causing a lot of changes in tourism sector. The government keeps publishing new regulations in order to suppress the spread of pandemic. Umbul Ponggok is one of tourism destination in Klaten regency which is managed by Bumdes Tirta Mandiri and affected by the government regulations, escpecially the regulation to forbid crowd. Tourism places need many amount of visitor to gain more income and survive. But many amount of people will definitely form a crowd which is forbidden by the regulation. In order to solve this problem, communication strategies are needed to overcome it and make Umbul Ponggok allowed to open.

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