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STRATEGI KOMUNIKASI RADIO PTPN 99.60 FM SOLO DALAM MENINGKATKAN BRAND IMAGE

Pengarang: Siti Madania Putri, Firdastin Ruthnia Yudiningrum
ISSN: 1411-268x
Tanggal: 2020-11-20
Edisi: 2020
Vol: 1

Abstrak:
The power of the digital era has made several traditional media companies commodify themselves by integrating themselves with digital and the internet to maintain their existence. PTPN Radio Solo recently rebranded and transformed into PTPN Multimedia Radio with the concept of media convergence and increasingly involving listeners to contribute through social media, especially Instagram.

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