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TERPAAN IKLAN DAN BRANDING AWARE

Pengarang: Fanny Andia Purnamasari, Sutrisno Sulistyo Utomo
ISSN: 1411-268x
Tanggal: 2015-11-02
Edisi: 2015
Vol: 1

Abstrak:
This study was to investigate the relationship between exposure to radio ads Prambors relation to the formation of branding aware the buyer at Resto Mommilk.The method used in this study is the correlation method to determine the relationship of two or more variables using test hypotheses or predictions. Research analysis technique used was chi square.

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