As the 2024 election approaches, politicians are competing to gain public attention,
especially from young voters, by using the concept of politainment. However, it is not only
politicians who are using politainment; the mass medias are also using it to attract public
attention. This research discusses the trend of politainment in online media, specifically
Kompas.com and CNNIndonesia.com, in their coverage leading up to the 2024
presidential election |